The IKEA effect

bobulate:

Research shows there’s a relationship between labor and affection. Dan Ariely explains the IKEA effect:

You build something and you fall in love with it. When marketers do sell you a product, their theory is about preference fit. You like pink and I like orange and I like this a little higher and everyone knows their preference. That’s important. But I think the more important issue is not the preference fit but the investment in the product. Say you like orange and pink. Imagine that in one universe you found shoes that are orange and pink and in other you had to invest five minutes of effort and attention and care to choose the exact shades. What we show is that when you’ve invested into it, you would appreciate them more and you would think about them more. You might talk about them more, you might be more likely to buy them again from the same vendor, your connection would be much higher. It takes very little investment to make something your own. … It’s sometimes surprising how little that is.

From Swedish furniture to cake mix, when you set up products for others, with some assembly required, you might just enhance the commitment. Reasons that I kept my first IKEA desk for nearly two decades now fall into place.

[via]

Engagement is the idea!

Source: bobulate

64 Notes/ Hide

  1. buchav reblogged this from bobulate
  2. suresh reblogged this from bobulate and added:
    Engagement is the idea!
  3. dre reblogged this from bobulate
  4. strandedtraveler reblogged this from devilduck and added:
    This reminds me of Objectified: http://www.objectifiedfilm.com/. bobulate:
  5. devilduck reblogged this from bobulate
  6. nicoloborghi reblogged this from bobulate
  7. canyoureadthis reblogged this from thatfreak
  8. okdan reblogged this from bobulate and added:
    I’m going to think about this a lot, because I think there’s something really important here.
  9. danwick reblogged this from bobulate
  10. chels reblogged this from bobulate and added:
    and then getting frustrated and tired assembling furniture. I’m willing...bet the person...
  11. morebetterblog reblogged this from bobulate
  12. noisymime reblogged this from bobulate and added:
    Interaction breeds connection. From inanimate objects to human beings.
  13. reoffender reblogged this from thatfreak and added:
    DUDE this is the same reason why we weren’t allowed to have nice neat tables of DVDs at work. People get that feeling of...
  14. matthewa reblogged this from bobulate
  15. manage reblogged this from bobulate
  16. basileiablog reblogged this from bobulate
  17. skibinskipedia reblogged this from bobulate and added:
    I loved this piece because it makes complete sense to me on a variety of different levels. Not only is our experience of...